Amazon's 'Competitive Pricing' Policy is Costing Sellers Their Income: What's Really Going On?

Sellers on Amazon, especially those selling collectibles, have been having issues with Amazon's competitive pricing policy. Amazon is enforcing a program that it claims is designed to keep sellers listing their prices at the most competitive rates, but in doing so, some sellers have seen their listings removed from the buy box or taken down altogether.

Sellers have complained about the issue for months, and some have experienced a decrease in sales due to Amazon's seemingly automated program. They have difficulty finding the origin of the "competitive price" that Amazon claims is too high, and getting Amazon's attention to the problem is proving to be a challenge.

The problem is especially acute for brands that sell collectibles or out-of-print items. Amazon's competitive pricing rules and enforcement may be impacting the livelihood of these sellers, and many are left wondering if Amazon wants to be a place for collectors to buy collectibles. Sellers are forced to turn to other channels to make up for the losses, but none have the same volume as Amazon.

Amazon Briefing: In a bid to offer the best prices, some sellers say Amazon is getting overzealous

Some sellers claim that Amazon’s seemingly automated and algorithmic pricing program has gone too far over the last year.

Modern RetailCale Guthrie Weissman