Is Amazon done disrupting retail?
•Amazon has spent the past 25 years disrupting retail, forcing retailers to innovate with its focus on the customer.
• However, rivals have caught up, and Amazon’s effect appears to be waning.
• Many consumers are dissatisfied with Amazon, citing late or missing deliveries, low-quality products, and difficulty finding what they are looking for.
• Walmart has been successful in copying Amazon’s playbook, while Target has differentiated itself by leveraging its physical stores. Independent bookstores have also survived.
• Most of Amazon’s growth and profit now comes from operations outside product sales, including advertising
Is Amazon done disrupting retail?
The e-commerce giant is looking past the industry to expand its reach, and rivals have figured out ways to compete.
Daphne Howland
